A Minimalist Icon Reimagined

Bottega Veneta Revives the Campana Bag: A Minimalist Icon Reimagined

Bottega Veneta’s mastery of leather craftsmanship lies in its ability to revisit heritage while creating something that feels entirely of the moment. For Fall/Winter 2025, the house has relaunched its Campana tote, a design first introduced in 2004, now reimagined with a sleek, minimalist silhouette.

An Archive Design Reborn

The new Campana draws directly from the Campana Hobo of the early 2000s, but with subtle evolutions that underline Bottega’s commitment to refined simplicity. Hardware details have been stripped away, replaced with a seamless, one-piece construction.

The curved opening is designed to sit naturally against the body, while pleated sides add volume and functionality. Inside, an unlined finish keeps the bag lightweight without compromising structure, while a discreet magnetic and lace-up closure ensures security.

Crafted in Intreccio

True to the Bottega Veneta DNA, the Campana is woven in the house’s Intreccio sheepskin leather. This technique not only celebrates artisanal skill but also enhances both flexibility and durability.

The tote is available in two sizes — small and large — each balancing structure with a supple, fluid feel. The smaller silhouette lends itself to daily wear, while the larger option offers enough space to carry essentials and beyond, including a laptop.

A Palette of Modern Neutrals

The relaunch comes with a carefully considered colour palette. The small Campana arrives in timeless shades such as black and hazelnut, as well as richer tones like beetroot and sea salt. These hues shift easily between casual and refined styling.

The large Campana introduces deeper neutrals, including chocolate brown, dark burgundy Intreccio, and black grained cowhide. These finishes highlight the bag’s unisex appeal, bridging masculine and feminine aesthetics.

In many ways, the Campana’s revival reflects what modern luxury buyers want most: timeless silhouettes, impeccable craftsmanship, and understated versatility. It’s a bag that doesn’t chase trends but instead builds on the quiet power of heritage.

At KYM, we see the return of the Campana as another chapter in the rise of archival revivals. From the Dior Saddle to the Fendi Baguette, iconic designs from the 2000s have found new relevance with today’s audiences. The Campana, with its minimalist form and artisanal construction, sits perfectly within this narrative.

“The Campana is proof that the strongest designs don’t need reinvention — just refinement. Its return feels like a natural continuation of Bottega’s DNA: understated, luxurious, and designed to last.”

 

With the Campana’s comeback, Bottega Veneta reinforces its reputation for elegance through simplicity. A bag that is as practical as it is refined, the Campana speaks to the quiet confidence of contemporary style.

Explore KYM’s curated collection of Bottega Veneta handbags and discover the icons that define modern craftsmanship.